Boomtown and Comcast Announce the Launch of SportsTech

Today we are excited to announce the launch of Comcast NBCUniversal SportsTech, a global accelerator for sports technology startups in partnership with NBC Sports, Sky Sports, and Golf Channel – alongside NASCAR and two US Olympic sports organizations: US Ski and Snowboard and USA Swimming. Comcast Ventures, Comcast’s San Francisco-based venture capital firm, will round out the partnership in an advisory role.



Our newest accelerator provides sports tech startups with the resources and relationships to succeed by giving them access to an unrivaled combination of advisors and a custom sports tech curriculum shaped by industry experts.

sportstech partners

Read more about the launch in a sampling of our media coverage below:

The Wall Street Journal: Comcast Creates Accelerator for Sports Startups

TechCrunch: Comcast Launches Sports Tech Startup Accelerator with NASCAR and Others

NBCSports: Comcast NBCUniversal launches SportsTech; will infuse resources into sports startups


If you know a startup founder working on any of these eight categories, encourage them to apply:

  • Sports Media & Entertainment
  • Fan & Player Engagement
  • Athlete & Player Performance
  • Team & Coach Success
  • Venue & Event Innovation
  • Fantasy Sports & Betting
  • Business of Sports
  • Esports

We are hiring for new roles for the sports tech team in Atlanta. Check out our job postings here.

The first sports tech accelerator class kicks off in Atlanta in August. Learn more at

We are looking for the next generation of entrepreneurs and startup founders actively changing the world of competitive and professional sports. Are you in? It’s gametime.