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SportsTech Innovation Platform
An idea supercollider for sports and technology.
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Changing the way sports are played, both on and off the field.
It’s critical for today’s industry giants to identify and engage the next generation of innovators actively changing the world of competitive and professional sports. Our SportsTech Innovation Platform, in collaboration with Comcast NBCUniversal and a stable of well-known partners, brands, and professional sports organizations, selects the top 1% of startups in these eight categories and then enables transactions, including investments, via an exceptional accelerator.
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The ComcastNBCUniversal SportsTech Innovation Platform is powered by Boomtown
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innovation focus areas
Innovation Focus Areas
Fan/Player Engagement
Every technology innovation has the opportunity to change and influence the way we experience sports.
Athlete/Player Performance
We seek to invest in platforms and products that help players perform at their ultimate best.
Media and Entertainment
Immersive and interactive media is fueling video production and democratization of both production and sports video content is creating entirely new distribution models for new companies that had never even been considered part of the sports media ecosystem.
Venue and Event Innovation
Because fans can watch sports virtually anywhere, stadiums are being built with the latest technology enhancements that can create an unparalleled gameday experience.
Team and Coach Success
Increasing development around advanced applications, sensors, and wearables is allowing teams to understand, track, and analyze player performance like never before.
Business of Sports
Sports teams are focusing more on new forms of business like eCommerce and are enabled to do so with new tools that enhance cybersecurity, data visualization, and even booking platforms that put the power of ticketing in the hands of the sports team.
Fantasy Sports and Betting
Media and entertainment companies could generate $9B of gambling revenue over the next few years. The opportunities to arise from fantasy sports and game wagering will need a robust technological backbone to support it.
eSports
Together, 23.9 million esports fans there will generate $17.13 per fan this year. We believe how Americans watch and play eSports will greatly define the sports landscape for decades to come.
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Cohort 01, 2021
Cohort 01, 2021
Cohort 01, 2021
Cohort 01, 2021
Cohort 01, 2021
Cohort 01, 2021
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