Amy Wright, Marketing Director, The Farm

Amy Wright is a Marketing Director at Boomtown Accelerators, where she works with startups and clients in the programs serving Comcast NBCUniversal, Comcast NBCUniversal IGNITE Studio, and The Farm.

Amy focuses on driving company vision with a mission to advancing the goals of clients and founders through the development and delivery of innovation and social impact programs. She’s a seasoned advertising and strategic brand marketer focused on building brand campaigns to promote innovation, social impact, and business results in the corporate, government and non-private sectors across CPG, entertainment, sports, mass retail, beverage, QSR, military, travel, film and television.  Amy is responsible for creating and accelerating marketing strategy and brand recognition across a wide range of target markets.  She optimizes her in-depth strategic planning and marketing experience in integrated marketing solutions and experiential and virtual marketing environments to increase subscribers/participants, build partnerships and empower communities.

With more than 20 years’ experience, Amy is a leader, recognized and trusted by industry colleagues as a marketer from producing national, million dollar campaigns to grassroots outreach on a local level - all driven to positively impact change while driving brand innovation, awareness and influence. She has led innovative and strategic campaigns for such corporate and government brands as The Coca-Cola Company, Walt Disney World, The Home Depot, Walmart, ESPN Events, NBA All-Star Game, HBO/Bravo, 20th Century Fox, KFC, Amtrak, the U.S. Army, the Air National Guard, Hennessy, Coors Brewing Company, General Mills, and Amazon Studios - to name a few.

Amy’s leadership in negotiating celebrity endorsement deals in music, film and sports to major television, broadcast, social and digital networks have served instrumental in driving bottom-line business growth in an authentic way. She’s also on a mission to empower women, and is planning to launch a blog to fulfill that mission.

Amy has a Masters in International Business and a Bachelors of Arts in Mass Media Communications from Clark Atlanta University.

She and her husband Jerome live in the Atlanta area with their two children.  She loves music, has played multiple instruments and loves to travel, shop and spend time with family.

 

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