5 questions with Simon Knapp, co-founder of Pixmoto

Boulder and Brisbane, Australia, don’t share much. But they do share Pixmoto, a tech startup with an online video platform that helps retailers keep traffic on their site.

Pixmoto’s technology allows consumers to click on products that appear in the video, directing them to the brand’s online store, synchronizing product information and links with video content.

Now prepping for a U.S. rollout, the 2015 Boomtown grad is celebrating its one-year anniversary this month. We caught up with co-founder (and Brisbane-to-Boulder transplant) Simon Knapp to find out how things are going — and which city has the best beer:

In layman’s terms, what do you do and why do you do it?

We provide brands a way to sell products while using digital video. There are now one million people on YouTube doing product reviews. That’s about 300 million videos, most of them fueled by big brands sending bloggers free product.

And 30 percent of them are beauty, lifestyle and cosmetic, which is our focus right now. We’ve seen a real rise in the popularity of makeup tutorials and with that, I noticed online retailers were embarking on video again.

Again? When did they start doing video

A few years prior, as ecommerce took off, it corresponded with the rise of YouTube. Brands engaged with ad agencies, hired talent, did the whole creative thing, and spent $150,000 to $200,00 to get this high-production value piece of content.

They would put it on YouTube and embed it into the online store as a way to sell product. But there was a high likelihood of the viewer watching the video then going to YouTube to watch more videos. They wouldn’t stay on the sight and shop.

I’m a hardcore retailer and I love to sell product. To me, every dollar spent on marketing should correspond to product sold.

Read the full story from The Daily Camera.